Social Capabilities

Buddha Jones is an award-winning advertising and design agency that strives to engage audiences in a way that sparks emotion and shapes our culture…

…and we’re like their nepo baby.

About Us

It’s award-winning creative at the speed of social.

Buddha Social is what happens when a prolific A/V agency with deep roots in Hollywood history hires a group of social natives + Gen Z icons to run their own department.

From box office hits to fancam fodder to stirring cinematic love letters, we’ve got you covered.

Campaign Strategy
Social Creative
Reactive Content
Community Management
Social Shoots
+ More

We’re the perfect partner...

With experience spanning from traditional studios to streamers to premium cable — we understand the industry like the back of our hand. Combine that with hands-on social experience and unmatched creative ability, we’re here to help you flex from theatrical quality thematic vibes to unhinged brainrot edits (sometimes all at once)!

Diving deep into stories and fandoms to develop strategies that draw in new audiences while also giving iykyk nods to fans.
The ultimate catalyst for conversation. Whether it’s proactive or within the hour, we’re here to make sure you don’t miss an opportunity (or align yourself with the wrong one).
Shares are the new follow — pass it on. With algorithms constantly in flux, we make content that speaks to behavior. Whether it’s relatable meme text or exciting formats, we’re here to make sure your content shines as much in the DMs as it does in feed.

Shall we dive into some of our work?

👇

Shall we dive into some of our work? 👇

Wuthering Heights

Before romance went mainstream and Heated Rivalry penetrated the hearts of millions, Warner Bros saw that yearning was starting to have a moment and tapped us to help them go all in. We created boundary pushing social content that paired romance with provocation, all through the lens of “the greatest love story ever told.”

By mixing romantic moments, trending formats, feed-breaking elements and just the right amount of steaminess, we sought to quench the thirst of every fangirl (gender neutral) on the internet while inspiring a whole lot of good ol’ fashioned blushing (and ticket buying, of course).

Client
Warner Bros

Services
Social Creative
Reactive Content

Tell Me Lies - S3

With the penultimate season of their smash hit looming, Hulu challenged us to reignite the obsessive Tell Me Lies fanbase while also expanding to a new, younger audience. To do so, we built on the chaos of past seasons to deliver the messy, toxic content that fans crave and created recap-driven storytelling to hook both die-hards and new fans alike.

We delivered a full-semester content arc that mirrored the chaos of life at Baird itself. Starting by reigniting the Lucy/Stephen obsession with nostalgia-fueled, toxicity-driven recaps. We drove weekly speculation with in-world episode title teases before closing it all out with sustained discourse filled with iykyk supercuts and sharable content.

Client
Hulu

Services
Campaign Strategy Social Creative
Reactive Content Social Shoots

A Minecraft Movie

How do you develop campaign content that pleases hardcore fans (who are already showing resistance to their beloved IP being adapted) while also drawing in new audiences?!

Step 1: Put talent front and center, duh.

Step 2: Lean all the way in with colorful, absurd, brainrot content that’s entertaining but also features iykyk nods that’ll appeal to even the coolest of teens.

Client
Warner Bros

Services
Social Creative
Reactive Content

O’Dessa

Looking for a psychedelic, dystopian, love-story rock-opera? Praise be Plutonovich on high!

For this straight to streaming release, Searchlight needed creative that could pull double duty for organic and paid.
With a star-studded cast, insanely mind-bending visuals and a kickass original soundtrack, the planets aligned for us to develop a campaign filled with everything from WTF world-building pieces to fun BTS.

Client
Searchlight

Services
Campaign Strategy Social Creative

The Spongebob Movie: Search for Squarepants

For the 5th Spongebob Movie, Paramount wanted to make a splash! (See what we did there?!) All kidding aside, they were faced with a very common set of challenges for established IP: how do we make clear this is a new movie and theatrical event? How do we appeal to older Spongebob fans while making it clear this is an event for the whole family? Challenge accepted!

With a December release, there was no lack of noise to break through - so rather than try to distract, we joined the conversation by creating content that leaned into holiday themes and other cultural moments like Spotify Wrapped.

Didn’t hurt that we had a banging new Ice Spice cue to work with either…

Spongebob. Big Guy. Pants, Ok!

Client
Paramount

Services
Campaign Strategy Social Creative

One of Them Days

For One of Them Days, the directive was to position the film as a must-see theatrical comedy while authentically tapping into the fanbases of Keke Palmer and SZA. The campaign called for a balance of story-driven content and culturally relevant, shareable humor that could extend beyond core audiences.

We led a social-first campaign leveraging bold graphics, humor-forward messaging, and talent-driven moments to highlight the film’s premise and star power. This execution led to additional work across the film’s social channels, where we expanded into more TikTok-native, trend- and meme-driven content designed for fan engagement.

The result was a cohesive, high-energy campaign that amplified reach, engaged talent, and drove sustained fan conversation before and after release.

Client
Sony

Services
Social Creative

Ironheart

We were recruited by the team at Marvel to help build a campaign for their Ironheart series — and they needed content in less than a month. Naturally, we assembled our team and got our hustle on.

For these campaign pieces, we leaned into social-first content that felt as authentic and ambitious as the lead character. From day in the life to meet-the-squad, and women empowerment to rhythmic pieces (set to a Doechii cue, we were spoiled!), we successfully balanced the inspirational core of the show with the sleek, cool essence of its star, Riri Williams — who truly stole all our (Iron)hearts.

Client
Disney+

Services
Social Creative