Social Capabilities

Buddha Jones is an award-winning advertising and design agency that strives to engage audiences in a way that sparks emotion and shapes our culture…

…and we’re like their nepo baby.

About Us

It’s award-winning creative at the speed of social.

Buddha Social is what happens when a prolific A/V agency with deep roots in Hollywood history hires a group of social natives + Gen Z icons to run their own department.

From box office hits to fancam fodder to stirring cinematic love letters, we’ve got you covered.

Campaign Strategy
Social Creative
Reactive Content
Community Management
Social Shoots
+ More

We’re the perfect partner...

With experience spanning from traditional studios to streamers to premium cable — we understand the industry like the back of our hand. Combine that with hands-on social experience and unmatched creative ability, we’re here to help you flex from theatrical quality thematic vibes to unhinged brainrot edits (sometimes all at once)!

Diving deep into stories and fandoms to develop strategies that draw in new audiences while also giving iykyk nods to fans.
The ultimate catalyst for conversation. Whether it’s proactive or within the hour, we’re here to make sure you don’t miss an opportunity (or align yourself with the wrong one).
Shares are the new follow — pass it on. With algorithms constantly in flux, we make content that speaks to behavior. Whether it’s relatable meme text or exciting formats, we’re here to make sure your content shines as much in the DMs as it does in feed.

Shall we dive into some of our work?

👇

Shall we dive into some of our work? 👇

Wuthering Heights

Before romance went mainstream and Heated Rivalry penetrated the hearts of millions, Warner Bros saw that yearning was starting to have a moment and tapped us to help them go all in. We created boundary pushing social content that paired romance with provocation, all through the lens of “the greatest love story ever told.”

By mixing romantic moments, trending formats, feed-breaking elements and just the right amount of steaminess, we sought to quench the thirst of every fangirl (gender neutral) on the internet while inspiring a whole lot of good ol’ fashioned blushing (and ticket buying, of course).

Client
Warner Bros

Services
Social Creative
Reactive Content

Tell Me Lies - S3

With the penultimate season of their smash hit looming, Hulu challenged us to reignite the obsessive Tell Me Lies fanbase while also expanding to a new, younger audience. To do so, we built on the chaos of past seasons to deliver the messy, toxic content that fans crave and created recap-driven storytelling to hook both die-hards and new fans alike.

We delivered a full-semester content arc that mirrored the chaos of life at Baird itself. Starting by reigniting the Lucy/Stephen obsession with nostalgia-fueled, toxicity-driven recaps. We drove weekly speculation with in-world episode title teases before closing it all out with sustained discourse filled with iykyk supercuts and sharable content.

Client
Hulu

Services
Campaign Strategy Social Creative
Reactive Content Social Shoots

A Minecraft Movie

How do you develop campaign content that pleases hardcore fans (who are already showing resistance to their beloved IP being adapted) while also drawing in new audiences?!

Step 1: Put talent front and center, duh.

Step 2: Lean all the way in with colorful, absurd, brainrot content that’s entertaining but also features iykyk nods that’ll appeal to even the coolest of teens.

L-l-l-lava Chi-chi-chi-chicken!

Client
Warner Bros

Services
Social Creative
Reactive Content

One of Them Days

For One of Them Days, the directive was to position the film as a must-see theatrical comedy while authentically tapping into the fanbases of Keke Palmer and SZA. The campaign called for a balance of story-driven content and culturally relevant, shareable humor that could extend beyond core audiences.

We led a social-first campaign leveraging bold graphics, humor-forward messaging, and talent-driven moments to highlight the film’s premise and star power. This execution led to additional work across the film’s social channels, where we expanded into more TikTok-native, trend- and meme-driven content designed for fan engagement.

The result was a cohesive, high-energy campaign that amplified reach, engaged talent, and drove sustained fan conversation before and after release.

Client
Sony

Services
Social Creative

It Ends With Us

While most romantic dramas are straight-streaming releases these days, Sony came to us with a major theatrical assignment: create a digital campaign for a super popular Colleen Hoover book starring Blake Lively and turn it into a box office hit. Challenge accepted.

We mined deep into BookTok to analyze the most ardent of fans and combined it with broad strokes to reel in the newbies.

The result? Social-first content that touched the hearts of even the most judgmental fans while appealing to audiences who were aching to see this type of movie back on the big screen. Because sometimes we just need a communal cry, you know?

Client
Sony Pictures

Services
Social Creative Social Shoot

Ironheart

We were recruited by the team at Marvel to help build a campaign for their Ironheart series — and they needed content in less than a month. Naturally, we assembled our team and got our hustle on.

For these campaign pieces, we leaned into social-first content that felt as authentic and ambitious as the lead character. From day in the life to meet-the-squad, and women empowerment to rhythmic pieces (set to a Doechii cue, we were spoiled!), we successfully balanced the inspirational core of the show with the sleek, cool essence of its star, Riri Williams — who truly stole all our (Iron)hearts.

Client
Disney+

Services
Social Creative
Reactive Content

Smile 2

For Smile 2, we were tasked with re-establishing the franchise’s core storyline and mythology while evolving it for a fresh new audience. The campaign needed to communicate the concept while also expanding upon the larger scale and tapping into cultural conversation among horror fans.

We delivered social-first creative including meme-driven content, TikTok trends, and tension building scene lifts that grabbed viewers’ attention and left them wanting more. Our approach reintroduced the themes of the first film while spotlighting the new stakes: greater exposure, heightened gore, and the ability to replicate the film’s curse at scale.

The result was a dynamic campaign that clarified the concept for new audiences, reignited interest in the franchise, and positioned Smile 2 as a must-watch horror event.

Client
Paramount

Services
Social Creative
Reactive Content

Companion

As an original film without any existing IP to rest on, WB was looking to get wild. They asked for truly social-first thinking; if it was just editorial in vertical or square form, they didn’t want it. We were challenged to ditch the traditional business-as-usual campaign formats and create content that broke through your phone in the weirdest, eye-catchiest, and most trendy ways possible.

We created campaign assets that not only celebrated the originality of the film but also played into trends and concepts super specific to this story. From shooting a faux influencer commercial and creating a fake dating app UI piece, to explaining the plot like a zoomer and mimicking a full-blown TradWife narration, we approached this campaign fully charged up.

Client
Warner Bros

Services
Social Creative
Reactive Content Social Shoot

Nine Perfect Strangers - S2

To build anticipation for Nine Perfect Strangers Season 2, we embraced the show’s elevated, provocative tone to position it as a bold prestige return event for Hulu. We led with our A-List star to help introduce a new ensemble through indulgent, character-driven content — blurring the line between luxury retreat and psychological unraveling, using discomfort as the hook.

By leaning into the tension between wellness and unraveling, we deepened investment in the world of our characters and positioned Season 2 as an immersive, culturally relevant streaming event.

Client
Hulu

Services
Campaign Strategy Social Creative